Ogilvy on Advertising by David Ogilvy  (76)
$16.47
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Tested Advertising Methods (Prentice Hall Business Classics) by John Caples  (45)
$10.85
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, by Denis Higgins (2)
$10.17
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins (17)
$10.17
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A Technique for Producing Ideas (Advertising Age Classics Library) by James Young (20)
$6.95
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Editorial Reviews
The New York Times
“Ogilvy is the creative force of modern advertising.” --This text refers to the Paperback edition.
Product Description
See all Editorial Reviews
“Ogilvy is the creative force of modern advertising.” --This text refers to the Paperback edition.
Product Description
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
--This text refers to the
Paperback
edition.
See all Editorial Reviews
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