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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More (Hardcover)

by David Garfinkel (Author) "It's so effective because it forces readers to become acutely aware of a problem they have in the area you've identified..." (more)
Key Phrases: proven headline, using this headline, headline package, Which Ones Do You Want, You'll Hate Yourself Later, John Hancock (more...)

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